Pengembangan Peluang-Peluang Baru dan Enterpreneurship

Elmiwati Elmiwati

Abstract


As new technology develops and customer needs change, there is an increasing possibility that
another individual or organization will find a better way of providing the products, services,
and experiences you deliver now. A core part of what it means to be a strategist is therefore to
think and acts like an entrepreneur. Whether you are motivated by the need to defend an
existing competitive position or the desire to establish a new one, the very heart of strategy is
about inventing a new ways to connect resources and customers. The purpose of this study is
try to answer: what are the process of opportunity development?; what signals the capacity to
develop opportunity? And what are the differences between small firm entrepreneurship and
corporate entrepreneurship? The basic idea is that all strategists must be opportunistic, though
obviously some environments require more attention to new opportunities than others. Many
firms aggressively continue to seek opportunities for his established business. This study
suggests that an entrepreneurial mindset, within both new and established companies, is
helpful for identifying the many different projects that might be developed by matching
resources with opportunities to serve customers. However, choice among these strategic
alternatives depends not only on capabilities within the company, but on the capabilities of
competitors.
Key words: opportunity development and firm entrepreneurship


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DOI: https://doi.org/10.37721/je.v14i2.218

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