Pengembangan Peluang-Peluang Baru dan Enterpreneurship

Abstract

As new technology develops and customer needs change, there is an increasing possibility that another individual or organization will find a better way of providing the products, services, and experiences you deliver now. A core part of what it means to be a strategist is therefore to think and acts like an entrepreneur. Whether you are motivated by the need to defend an existing competitive position or the desire to establish a new one, the very heart of strategy is about inventing a new ways to connect resources and customers. The purpose of this study is try to answer: what are the process of opportunity development?; what signals the capacity to develop opportunity? And what are the differences between small firm entrepreneurship and corporate entrepreneurship? The basic idea is that all strategists must be opportunistic, though obviously some environments require more attention to new opportunities than others. Many firms aggressively continue to seek opportunities for his established business. This study suggests that an entrepreneurial mindset, within both new and established companies, is helpful for identifying the many different projects that might be developed by matching resources with opportunities to serve customers. However, choice among these strategic alternatives depends not only on capabilities within the company, but on the capabilities of competitors. Key words: opportunity development and firm entrepreneurship