Analisis Kepuasan Pelanggan (Studi Kasus Minimarket Indomaret)

Sugiyanto dan Yolanda

Abstract


This article presents an overview the analisys of case studies on custumer satisfaction .
Indomaret is tetail company that provides products of daily needs.
Retail indomaret in Indonesia grow rapidly. Indomaret marketing strategy is to provide customer
satisfaction.
Level of customer satisfaction that is associated with the customer's expectations and
assessment products and services Indomaret reached 91.22%. Highest satisfaction scores obtained on
the statement "The quality of the administration is always right", while the lowest satisfaction scores
obtained on the statement "a good parking place, safe and spacious enough". Type of service that gets
top priority for immediate enhanced by Indomaret is the price of goods, physical plant building and
facilities, as well as secure parking and spacious. Key Word : Customers Satisfaction


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DOI: https://doi.org/10.37721/je.v15i2.234

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