Faktor yang Mempengaruhi Peran Perusahaan Daerah Pasar Jaya Dalam Peningkatan Kepuasan Masyarakat Pelanggan Di Provinsi DKI Jakarta

Abstract

The research was thrusted by the fact that the role of PD Pasar Jaya as the managing company of traditional markets in DKI Jakarta was fairly limited. The improvement of its managerial capacity, effectiveness of its policies, and quality or the infrastructures needed reconstruction to create better roles of PD Pasar Jaya, particularly in delivering its service, nurturing the traders, stabilizing the prices, and smooth distribution. The efforts for the role development were expected to produce significant contribution towards the satisfation of the traders in PD Pasar Jaya. The research population was the means of all traders’ satisfaction in PD Pasar Jaya; they were those managing economic transaction in 153 markets under the management of PD Pasar Jaya. The sampling technique used was of random cluster sampling. Employing the statistical formula of Slovin, samples were drawn and they consisted of those working in 111 markets and each market was represented by three traders. The research used quantitative approach and survey method. Data verification took up the model of the hypothesis testing. Data were collected through questionnaires developed by the researcher. The data were analysed descriptively with the output of means and frequency distribution; and inferentially by way of statistical technique of path analysis. All the data Research findings indicated that for the grocery store is a large market unit with the scope of services covering Jakarta and surrounding areas have dominant factor supporting the role of PD Pasar Jaya and the public satisfaction was managerial performance. The town and retailer market is the market unit with the scope of services covering the city and has some have dominant factors that influencing and supporting the role of PD Pasar Jaya and public satisfaction were the policies and infrastructure. The traditional market is the market unit with the scope of services in the neighborhoods surrounding the market have the dominant factor influencing and supporting the role of PD Pasar Jaya and the satisfaction was the infrastructure. Overall the main factor in improving the role of PD Pasar Jaya was managerial performance and the role of the main PD Pasar Jaya in improving public satisfaction was traders empowerment. Research findings have provide recommendations for action in particular PD Pasar Jaya to improve managerial performance in a transparant and professional, improve the functioning of institutions, creating a harmonization of policies, and providing quality facilities for traders. Traders empowerment should be conducted on an ongoing basis. Beside that, PD Pasar Jaya are also advised to improve its ability to control of prices, building a network distribution system, and a set of traditional market facilities with architectural and spatial exciting.