Studi Keperdulian Sosial dan Lingkungan Perusahaan (CSR) Terhadap Perkembangan Kapitalisasi Perusahaan Sebagai Potensi Pendanaan Lingkungan Swasta di PT. Nestlé Indonesia, Tbk

Abstract

The development of economic growth in the world and the implementation of free trade system , forcing businesses run tighter competition . This encourages all activities for each race with each other to get a chance (opportunity ) that can generate profit ( profit ) . Company as one of the business people , the development has become one of the strengths greater socioeconomic impact . The company not only has become an increasingly important economic institutions and strategic , but also has become a major force for social change . Nestlé strongly suggests that problems in society are to be helped Nutrition , Sustainable Environment and Rural Development . Nestlé consistently always thinking about how each of the major components could contribute to the realization of CSV , through what they refer to as the impact of the value chain ( value chain Impacts ) , the growth context (context for growth) , the value for Nestlé ( value for Nestlé ) and value to society ( value for society) ; Keyword: CSR, CSV, Value Chain