Pengaruh Lingkungan Pemasaran Terhadap Pendapatan Usaha Sentra Industri Pengolahan Salak Agrina Parsalakan

Masnilam Hasibuan, Vince Napitupulu

Abstract


This study aims to determine how much influence the marketing environment has on the business income of the salak agrina parsalakan processing industry center. This research uses a quantitative design, quantitative research is research that involves measuring the level of a certain feature. Quantitative research includes every type of research based on calculations, percentages, averages, and other calculations. In other words, this research uses numerical or quantity calculations.

The marketing environment consists of actors and forces outside of marketing that influence the ability of marketing management to build and maintain successful relationships with target customers. Income arising from the sale of merchandise, products or services within a certain period in the framework of activities for or which are the main objectives of the company which are directly related to the main business (operations) of the company concerned. The purpose of this study was to determine the effect of the marketing environment on income at the industrial processing center of Salak Agrina Parsalakan. The sample in this study were 20 customers of the Salak Agrina Parsalakan Processing Industry Center. The data collection techniques used were interviews, questionnaires and documentation studies. Testing the results of the analysis partially obtained a positive and significant value as indicated by the t test where the t value is 2.973, while the value of the t table is 1.734 so the t value is greater than the t table or 2.973> 1.734 using a significant level of 5% and df (degree of freedom) = n - 2, namely 20-2 = 18. Based on the results of the analysis, it can be seen that the marketing environment will affect income, which shows a positive and significant value, the coefficient of determination is 32.9%. while the rest is influenced by factors not examined by the authors of 67.1%. 973> 1,734 using a significant level of 5% and df (degree of freedom) = n - 2, namely 20-2 = 18. Based on the results of the analysis, it can be seen that the marketing environment will affect income shows a positive and significant value, the coefficient of determination is 32 , 9%. while the rest is influenced by factors not examined by the authors of 67.1%. 973> 1,734 using a significant level of 5% and df (degree of freedom) = n - 2, namely 20-2 = 18. Based on the results of the analysis, it can be seen that the marketing environment will affect income shows a positive and significant value, the coefficient of determination is 32 , 9%. while the rest is influenced by factors not examined by the authors of 67.1%.

Keywords: Marketing Environment, Income.

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