Hendri Rudiawan


The abundance of data in the company means that it is almost impossible to collect
information that is important for making company decisions manually. A business intelligence
(BI) approach to fast and accurate enterprise decision making can help provide solutions to the
high volume of data in enterprises. (BI) provides the right tools and technologies to help collect,
integrate, store, edit, and analyze the data needed to control the high volume of enterprise data.
Although so far only large companies are interested in BI, the need for BI is also a need for new
companies that are developing.
The large use of BI in many companies has made the market for BI growing very rapidly.
This paper specifically discusses the general potential of using BI in companies. First, there will
be a discussion on which BI solution provider is more suitable for the company and what
opportunities the BI system can implement in the company. It then discusses the extent to which
BI has advantages in its application in companies, including what is the target of the objectives
of implementing BI in companies. Finally, it discusses how the success factors of BI
implementation can be applied in the company.

Keywords: Business Intelligence (BI), Decision Making

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