SISTEM TRANSAKSI DIGITAL QRIS BRI MOBILE UNTUK MENINGKATKAN PROFITABILITAS UMKM DI KELURAHAN JATIMURNI

Abstract

The author in conducting this study conducted research on financial digital transactions networking system through the BRI Mobile QRIS Facility of profitability of MSMEs at Jati Murni Willage region..Networking system of financial digital transactions through the BRI Mobile QRIS facility to increase the profitability of MSMEs in JatiMurni Village, Bekasi City.The research method used are qualitative descriptive method and descriptive qualitative symmetric method by means data of interviews and related field observations with a symmetric factor analysis content approach using 25 Bank BRI customer informants who use Bank BRI’s QRIS Mobile Banking Facility. The researcher uses direct interviews and direct observation related to the use of the QRIS facility carried out by MSME actors who are privileged customers with MSME actors who are privilege customers of Bank BRI Members in the Jati Murni Sub District Area.This research is very useful for knowing the financial transaction service network systemthrough the QRIS BRI mobile facility to increase the profitability of the Jati Murni sub district area,Bekasi .The limitations of this research are only limited to digital financial transactions through the BRI Mobile QRIS facility to increase the profitability ofMSMEs at Jatimurni . Contribution of the research is to increase the use of digital ,especially buying and selling transactions for MSMEs products between customers or consumers and MSMEs and efficient in the subdistrict area of Jati Murni, Bekasi City.actors or retail and retail enterpreneurs and to supports sustainable increase in MSMEs profitability in using the BRI Mobilefacility service network effectively financial transaction services through the BRI Mobile QRIS facility for a buying and selling system to increase the profitability of MSMEs, especially in the Jati Murni area, Pondok Melati Sub district,Bekasi City.The results of the research are to provide convenience in financial transactions through the QRIS BRI Mobile facility,especially buying and selling transactions for MSMEs products between customers or consumers and MSMEs actors or retail and retail enterprenenurs and to support sustainable increase in MSMEs profitability in using the BRI Mobile facility service network effectively and efficient in the subdistrict area of Jati Murni,Bekasi City.Key Words: Financial Transaction,Digital, QRIS,BRI Mobile,Profitabilitas,MSMEs