ANALISIS PERAN EKONOMI KREATIF DALAM MENINGKATKAN PENJUALAN FASHION PANTAI SEBELUM MASA PANDEMI COVID-19

Abstract

This study aims to determine the role of the creative economy in increasing the income of beach clothing craftsmen in Pangandaran District, Pangandaran Regency, West Java. This type of research uses a type of quantitative descriptive approach. Descriptive research aims to describe or explain a variable. The variable for this research is sales data in 2019 and 2020. The research object is jersey sales at PT Ghanior Sportswear Indonesia to find out a comparison of sales before and during the pandemic. The results of the study are the H1 hypothesis that there is a significant difference in the number of beach clothing orders between before and during the Covid-19 pandemic. The conclusion from this study is that beach clothing sales experienced a very significant decline during the Covid-19 pandemic. During the Covid-19 pandemic all sales activities, art events were canceled, and infrastructure was closed, as a result sales of beach clothes also experienced a very drastic decline. Kata kunci: Data, sales, covid-19 pandemic.