Pengaruh Harga, Promosi Dan Produk Terhadap Keputusan Pembelian Konsumen Pada Restoran Cepat Saji

Dewi Pratiwi Indriasari

Abstract


Purchase decision is a decision as a choice of action of two or more alternative options. Every consumer has different wants and choices in choosing a product. Of course there are several aspects that need to be considered consumers to buy products offered, such as price aspects, products in the horse and also can see the promotions offered. Three things that must be considered by the company so that consumers are interested to buy products that are sold. The purpose of this study is to determine the effect of prices, promotions and products on consumer purchasing decisions.

The data collection method used in this study used primary data with primary survey method using questionnaire. Based on the results of research conducted by using spss 22 states that prices and products affect the choice of consumers in buying products or services offered, while promotion does not affect the choice of consumers in buying products or services.

Keywords: Price, Promotion, Product, Purchase Decision, Marketing



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References


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DOI: https://doi.org/10.37721/je.v19i3.25

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